@kir

Last night, I was at an LG event with Jane’s Addiction and many, many cell phones.

LG asked a number of pre-selected attendees to film the concert with their new 3D-enabled phone, The Thrill. The show was then broadcast live on YouTube, and will later be edited into a consumer-generated 3D documentary (available online August 4). It was a great idea for a product launch, and Jane’s was the perfect choice. Their live show is a feast for the eyes and ears, and they haven’t missed a step. They sounded fantastic. (side note: new album in September, check out the [NSFWish] video to hear one of their new songs)

But while I appreciate the effort to use technology as a way to bring the live concert experience to the masses - and, as a way to help the music industry stay alive and well - it was odd to see people at the show who were simply filming the show to watch later (many more than LG’s 75 pre-selected), rather than participating in it while it was happening.

Which made me wonder - if this is the future of live concerts, will there eventually be a phone-only pit?